The Crisis Communication Scorecard is accompanied by two guides:
One general guide, and one that clarifies points to be attended to when defining
target groups and deciding on message strategies during crises.


A Crisis Communication Guide for Public Organisations

This extended guide presents a composite of the kinds of actions, preparations, guidelines and principles that are needed to guide communication in each phase of a crisis. It presents the major challenges of crisis communication and dilemmas which communication officers should consider in advance. The literature and interviews with spokespersons from public organizations and journalists were used to construct the guide.

Defining Target Groups and Message Strategies during Crises:
Some Guidelines

It is deceptive to think that crisis communication can be planned for the ‘general public’. On the contrary, different people have different needs depending on their knowledge and experience. People also vary in their media consumption, which can be influenced, for example, by age, background, or trust. This guide, based on focus group interviews with citizens, clarifies how to address many public groups instead of a single all-embracing public.